Why Choosing The Best Email Marketing Services is Important?
Best Email Marketing Services is one of the most effective marketing strategies for small businesses. According to the Direct Marketing Association, email marketing generates a return on investment (ROI) of 4,300% for businesses in the United States. In fact, email marketing is easy to manage, gives you complete control and allows you to create direct contact with your customers.
Not sold in email marketing? Check out these 6 reasons why building an email list is important today.
It is important to understand that a large part of your success in email marketing depends entirely on the email marketing software you choose, as it is responsible for ensuring that your emails are actually delivered. If you're not careful, you'll end up paying a lot of money for low-quality business features and terrible email acceptance rates (which cost you more money).
What to Look for in a Good Email Marketing Tool?
Best email marketing service should allow you to create an attractive email newsletter using a simple tool (which is a drag and drop editor).
You will be able to easily send personalized and targeted emails without much work. This is also known as marketing automation.
Other than that, your email marketing service should make it easy to manage your contact list, field users in groups, and track the performance of your email campaigns. Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
With that, let's take a look at some of the most popular email marketing service providers and how they compare to each other.
1. Constant Contact
Constant Contact is one of the fastest growing email marketing services in the world. It is also easy to use and user-friendly email marketing service. You can easily manage your email list, contacts, email templates, marketing calendar and more.
Each account gives you access to unlimited email, easy monitoring and reporting, built-in social media sharing tools, a free image library, a list section, integration of Facebook ads and email integration. - Strong marketing for Shopify stores. Their Email Plus account comes with powerful features like email automation, drip campaigns, surveys and polls, coupons, online offers, and online A/B testing. Subject lines help you send targeted emails to increase your open rate.
Constant Contact offers unparalleled customer support through live chat, phone calls, email, community support, and an extensive library of helpful resources. Along with online training, they also offer in-person seminars across the United States. This allows small business owners to quickly learn the basics of email marketing and start using them to grow their business like a pro. For all the above reasons, we consider Constant Contact as the best email marketing service for small businesses and startups.
Regular Contact offers a 60-day free trial (no credit card required). After that, their prices start at $9.99/month.
WPBeginner users can use our Contact Us promo code and get an extra 20% off.
2. SendinBlue
SendinBlue is a complete SMS and email marketing tool for businesses. It is one of the fastest growing email marketing platforms in Europe. It's a very easy-to-use platform with great tools for creating beautiful and engaging emails. Their simple drag and drop email editor is perfect for beginners with no email marketing experience. SendinBlue includes an easy-to-use automation tool that allows you to send business emails, create workflows for automated follow-up emails, and domain users.
It can also choose the best time to send bulk emails using their AI algorithm to ensure optimal email delivery. SendinBlue offers a free email marketing plan with unlimited contacts. Their free plan allows you to send 300 emails per day, but all your emails will have their logo.
Their paid plans start at $25 per month for Lite. You can also include SMS in your account, but the price will vary depending on your sending needs. They recently upgraded their premium plan to include advanced features such as page builder, live chat, sales CRM, and Facebook ad integration.
This means that users are now receiving benefits for the same price. SendinBlue also offers a variety of SMTP email marketing services that you can use to send automated or commercial emails from your WordPress site. You don't need it for email marketing, but it's a good thing to have if you have a large website and need automated, real-time content-based emails.
3. HubSpot
HubSpot is one of the most well-known software's in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing
has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
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